Is LinkedIn the platform to get a job or upload resumes??

How many of us use our LinkedIn profiles correctly? 

There are more than 1 billion members in more than 200 countries, and they are users worldwide. Here, we’ll explore more about how the LinkedIn algorithm works and how we can use it to get your content in front of the right audience. 

The LinkedIn algorithm is a bit different than most other social platforms — it’s specifically designed to prevent content from going viral. The LinkedIn algorithm is designed to fill user’s feeds with only the most relevant professional advice and expertise, which means a completely different approach than other platforms like Instagram and Meta. Etc.

What Is the LinkedIn Algorithm?

 LinkedIn specifically says it “is not designed for virality.” It’s about sharing knowledge and updates with people who care about that information and can use it to advance their careers.LinkedIn’s focus on business makes it a unique platform where users are already primed to hear from your brand, about your business, and your industry.

LinkedIn’s algorithm is designed to show users the most relevant and engaging content. In 2025, the platform has made some key updates to improve user experience and prioritize meaningful interactions. 

Linkedin Algorithm Updates 

Key LinkedIn Algorithm Changes for 2025

• Prioritization of Relevant Connections

Posts from immediate networks will get more visibility.

Regular engagement with your connections will boost your content reach.

Authentic interactions will be more valuable than broad audience targeting.

• AI-Driven Personalization

LinkedIn will tailor feeds based on user behaviour and preferences.

Content that aligns with individual interests will get higher visibility.

Creators should focus on niche, audience-specific content for better engagement.

•  Increased Emphasis on Video Content

Video posts will be prioritized over static content like text and images.

High-quality, engaging video content will gain higher reach and visibility.

Businesses and professionals should incorporate video into their content strategies.

• Focus on Meaningful Interactions

The algorithm will favour comments and discussions over likes and shares.

Posts that spark in-depth conversations will see higher engagement and ranking.

Encouraging thoughtful discussions and responses will be key to success.

Which types of content perform best on LinkedIn?

To maximize engagement and visibility on LinkedIn, focus on these high-performing content formats:

•  Thought Leadership Posts

 Insights, trends, and expert opinions in your industry

 Personal experiences and lessons learned

 Contrarian takes that challenge conventional wisdom

•  Engaging Video Content

Short, value-packed videos (1-3 mins) perform best

 Industry insights, behind-the-scenes, and how-to guides

 Native LinkedIn videos get higher reach than external links

• Storytelling & Personal Experiences

 Authentic stories resonate more than corporate-style updates

 Vulnerability and real-life challenges build trust

 Posts with a strong narrative hook get more comments

•  Educational & How-To Content 

 Actionable tips, frameworks, and guides

 Checklists, templates, and industry best practices

 List-style posts and carousel PDFs perform well

• Data-Backed Insights & Infographics 

 Research, industry reports, and case studies

 Quick takeaways from whitepapers or surveys

 Infographics summarizing key data points

•  Polls & Interactive Content

 Short polls with engaging questions spark discussions

 Encourages participation and algorithm-friendly engagement

 Works best when followed up with a discussion post

• Carousels & Document Posts 

 Multi-slide PDFs or images boost time spent on your post

 Great for step-by-step guides, frameworks, or checklists

 Native LinkedIn documents get better reach than external links.

• Engaging Questions & Open Discussions

Open-ended, thought-provoking questions encourage comments

 Works well with industry-specific dilemmas or trends

 People love to share their perspectives on controversial topics

 Experiment with different formats to see what resonates with your audience

 Prioritize video, storytelling, and discussions for maximum reach

 Engage with comments to boost visibility and LinkedIn’s algorithm ranking

How to Optimize Content for the LinkedIn Algorithm (2025) 

With LinkedIn’s evolving algorithm, engagement, relevance, and format are key to maximizing visibility. Here’s how to optimize your content:

• Prioritize Meaningful Interactions

 Posts that spark comments and discussions get more reach

 Encourage your audience to share opinions with open-ended questions

 Reply to every comment within the first hour to boost engagement

• Focus on Native Content (Avoid External Links)

 LinkedIn favors posts that keep users on the platform

 Instead of sharing a blog link, summarize key insights in a post

 Upload PDFs, videos, and carousels directly on LinkedIn

• Post at Peak Engagement Times 

Best times: Tuesday – Thursday, 8 AM – 10 AM & 12 PM – 2 PM (your audience’s timezone)

 Avoid weekends and late-night posting for maximum reach

 Test different times and analyze what works best for your audience.

• Use Engaging Formats (Video, Polls, Carousels)

 Video content is now prioritized—keep it under 3 minutes

 Polls & interactive posts encourage engagement

 Carousels (PDFs) get high dwell time, which boosts ranking

• Hook Your Audience in the First 2 Lines
•  The first two lines determine if people click “See More”

 Use curiosity-driven or bold statements to grab attention

 Avoid generic intros—get straight to the point

 Most people are networking WRONG. Here’s why…”

• Be Consistent (But Avoid Overposting)

 Posting 3-5 times per week is ideal for steady growth

 Overposting (daily) can reduce engagement per post

 Stick to a content calendar and test different formats

•  Encourage Saves & Shares for Virality

 The algorithm values saves & shares more than likes

 Create valuable, shareable content (checklists, frameworks, insights)

 End posts with a call-to-action: “Save this for later!”

•  Engage Before & After Posting (Algorithm Hack) 

 Engage with other posts 15-30 mins before posting your own

 Reply to comments on your post within the first hour

 The more engagement early on, the more LinkedIn pushes your post

According to LinkedIn’s algorithm updates for 2025, they are all about rewarding meaningful, high-quality interactions.By focusing on creating valuable content, engaging authentically, and leveraging video, you can boost your visibility and grow your presence on the platform.

How do you plan to achieve your goals? Have you adapted to LinkedIn’s new algorithm yet? Feel free to contact us: we are happy to assist you.