HABIT formation for a better Version
HABIT ——- A BIT of IT on a daily basis shapes us into what we are today and how we are tomorrow. Focusing on a particular goal and dreaming big has been a common usage for instant motivation. But how many of us are really able to reach our goals and Dreams? Does that mean […]
Why Great Shoots Start on Paper: The Branding Power of Proper Scripting
A well-crafted script is more than words! It’s the foundation of a brand’s story on screen. In the age of digital media, video is one of the most powerful tools for branding. From advertisements and product launches to social media reels and corporate films, video tells the story of a brand in ways words or […]
The Key Ingredient for a Successful Organization: Attitude
Attitude is a seed sown from childhood which develops as per various internal and external exposure for a person. The beauty of attitude is that it isn’t fixed; it can evolve and transform as per the needs of an individual’s mental, emotional, or spiritual growth. In an organisational viewpoint I would say attitude of every […]
Branding Is a Mind Game: Tools Are Just the Medium
Before logos and colors, branding is about clarity, intention, and purpose. When people think of branding, they often picture a logo, a catchy slogan, or a carefully curated color palette. And while these are important elements, they are only surface-level. The real foundation of any strong brand lies much deeper, within the mind of the […]
The Art of Creative Leadership: Unlocking Innovation and Growth
Every human being at some point in their life knowingly or unknowingly turns to be a leader in their own environment. Some would take this as an opportunity to sharpen their leadership skills while some others just push through the responsibility. Today’s technology driven world definitely needs a creative touch in any area and that […]
SIGNIFICANCE OF PUBLIC RELATIONS IN THIS ERA OF AI- IS IT EVEN NEEDED??
The answer is a plain yes. Its true that almost every aspect of our life is been influenced by artificial intelligence. but at the same time it’s the most critical time which requires a PR department in every office , be it a small scale business or a large one. AI has started influencing positively […]
Public Relations (PR): The Art of Building Trust and Influence
In a world where perception is everything, Public Relations (PR) plays a crucial role in shaping how businesses, individuals, and organizations are viewed by the public. Whether you’re a brand looking to establish credibility or an individual wanting to build a strong personal image, PR is your secret weapon. But what exactly is PR, and […]