Why Great Shoots Start on Paper: The Branding Power of Proper Scripting
A well-crafted script is more than words! It’s the foundation of a brand’s story on screen. In the age of digital media, video is one of the most powerful tools for branding. From advertisements and product launches to social media reels and corporate films, video tells the story of a brand in ways words or […]
Branding Is a Mind Game: Tools Are Just the Medium
Before logos and colors, branding is about clarity, intention, and purpose. When people think of branding, they often picture a logo, a catchy slogan, or a carefully curated color palette. And while these are important elements, they are only surface-level. The real foundation of any strong brand lies much deeper, within the mind of the […]
The 80/20 Principle: Do Less, Achieve More
The 80/20 Principle, also known as the Pareto Principle, tells us that 80% of results often come from just 20% of actions. This powerful idea can change the way we work, live, and grow. For example, in business, 20% of customers may bring in 80% of revenue. In daily life, 20% of habits may lead […]
Key Changes in the LinkedIn Algorithm for 2025
Is LinkedIn the platform to get a job or upload resumes?? How many of us use our LinkedIn profiles correctly? There are more than 1 billion members in more than 200 countries, and they are users worldwide. Here, we’ll explore more about how the LinkedIn algorithm works and how we can use it to get […]